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Planet over Plastic

The Challenge

With the pet food industry valued at 2.7 billion and set to continue its growing trend, it's no wonder that Michie's of Cornwall, a high quality, artisan dog food brand, are keeping dog-lovers coming back for more. Founders of the family run Cornwall business, James and Adrienne started their vision just over 3 years ago with a manufacturing site in Cornwall.

Planet over Plastic

Since then, Michie's of Cornwall have created a brand built on nutritional insights through their Dog Food Nutritionist and quality assured ingredients.

The beauty of overseeing the complete production cycle is the quality control, however it also highlights the challenges around waste. With increased growth, James and his team became inherently aware of the growing amount of plastic involved in manufacturing artisan dog meats and treats.

The Solution

Staying true to their values, Michie's of Cornwall started looking for single use alternatives and were introduced to BioPak.

Through the use of BioPak packaging James and his team were able to find a solution to their increased packaging needs through home compostable, industrially compostable and recyclable solutions. Michie's of Cornwall serve up their nutritionally tailored meats in the BioPak home compostable 600ml BioCane Containers, and their Doggy Ice Creams in the BioPak industrially compostable containers.

Not only did Michie's find a sustainable packaging solution, through the use of BioCane products they also managed to eliminate the plastic chipping that happens when oil-based plastics are frozen. BioCane is ideal for freezing as it does not compromise the material.

Using the BioPak BioCane range has provided the opportunity to serve their 500g and 300g portions as well as their Artisan Doggy Ice creams in sustainable packaging solutions that align with the circular economy.

Recycled Raw dog food packaging

The Result

As Michie's of Cornwall discovered, switching to sustainable packaging is a simple swap that can have a huge impact.

Here's what happened when Michie's of Cornwall chose BioPak products:

  • By choosing the Biocane range, Michie's of Cornwall were able to reduce their CO2 emissions by up to 75% in comparison to fossil-oil based plastic packaging solutions.
  • By using BioPak compostable packaging, Michie's of Cornwall have been able to divert over 4 tonnes from landfill.

By simply switching to BioPak, Michie's of Cornwall are preventing the creation of harmful emissions, reducing waste-to-landfill, and removing the need for conventional plastics within the Pet Food industry.