Raw feeding has become increasingly popular as owners look for feeding approaches based on minimally processed ingredients and clear ingredient composition.

Also known as BARF (biologically appropriate raw food, or bones and raw food), a raw diet typically includes meat, bone, offal and, depending on the approach, selected fruits and vegetables.

Many owners choose raw feeding because they prefer simple formulations without added artificial colourings, preservatives or flavourings, and because they value being able to see exactly what goes into the bowl.

When a raw diet is balanced and fed appropriately, owners often report benefits such as:

• good coat and skin condition
• firm, consistent stools
• support for healthy body condition
• high palatability
• strong enthusiasm at mealtimes

Many owners also prefer the convenience of ready-prepared frozen meals, which remove much of the time involved in sourcing and portioning ingredients at home.