What’s in Our Dog Food?

We use a range of carefully selected ingredients to provide nutritional variety across the range. Below is a compliant, consumer-friendly way to describe those ingredients without making medicinal claims.

Raw Meats & Offal

British Wild Venison – Venison is a naturally lean protein source and provides B vitamins and minerals including iron and zinc.

British Lamb – Lamb provides protein, fat and naturally occurring amino acids as part of a balanced diet.

British Free Range Chicken – Chicken is a highly palatable source of protein and naturally contains amino acids and fatty acids.

British Heart – Heart is a nutrient-rich ingredient that contributes protein and naturally occurring minerals including phosphorus and zinc.

British Kidney – Kidney provides protein alongside naturally occurring vitamins and minerals, including iron, zinc and B vitamins.

British Liver – Liver is a nutrient-dense ingredient that naturally contains vitamins and minerals, including iron and vitamin A.

British Turkey – Turkey is a lean, highly digestible source of animal protein.

Oily Fish – Oily fish provides protein and is a natural source of omega-3 fatty acids.

Fresh Fruits & Vegetables

Fresh Broccoli – Broccoli contributes fibre and naturally occurring vitamins as part of selected recipes.

Fresh Apples – Apples provide fibre and naturally occurring vitamins. All seeds are removed during preparation.

Fresh Carrots – Carrots are a source of fibre and naturally occurring vitamins, and are included in selected formulations.

Beneficial Supplements

Cod Liver Oil – Cod liver oil is used as a source of naturally occurring omega-3 fatty acids and fat-soluble vitamins.

Coconut Oil – Coconut oil is included in selected recipes as an additional fat source.

Turmeric – Turmeric is used in small amounts in selected recipes as part of the overall formulation.

Sea Kelp – Sea kelp is a natural source of trace minerals and is included in selected recipes as part of a balanced formulation.